This 270-acre distillery is the first in U.S. history to honor an African-American whiskey maker, and one of the few distilleries in the country owned and operated by a Black, female lead.
Jack Daniel's is not a bourbon - it's a Tennessee Whiskey. Jack Daniel's is dripped slowly - drop-by-drop - through ten feet of firmly packed charcoal (made from hard sugar maple) before going into new charred oak barrels for maturing. This special process gives Jack Daniel's Tennessee Whiskey its rare smoothness. It's this extra step
Jack Daniel’s holds the title of the best-selling whiskey globally, boasting an impressive sales figure of over 100 million bottles per year. Although often mistaken for a Bourbon, Jack Daniel’s is actually classified as a Tennessee Whiskey, crafted from a mash bill consisting of 80% corn, 12% barley, and 8% rye.
The primary difference between bourbon and Tennessee whiskey is the latter's charcoal mellowing process. This means that the Jack Daniel's honey liqueur starts with a smoother base, while Wild Turkey's is definitely a bolder whiskey with a spicy rye character.
From his penchant for tailor-made suits, to the way he made his whiskey, the details mattered. And no detail was more important than his mash bill, the delicate mix of grains that help shape our whiskey’s flavor. Jack Daniel chose a well-considered recipe of 80% corn, 12% barley and 8% rye that we still use today.

Gentleman Jack is an 80 proof whiskey that is twice charcoal mellowed for smoothness. Watch a tasting of Gentleman Jack by our Master Distiller. JACK DANIEL

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is jack daniels a bourbon or whiskey